Wednesday, November 25, 2009





























Mr. M. Manal, Founder Of Himalaya Drugs

Shailendra Malhotra, President & CEO

Manufacturing Unit : The Himalaya Drug Company
Makali,Tumkur Road Bangalore 562 123, India
T +91 80 2371 2372 · F +91 80 2371 4474

ASSIGNMENT OF MARKETING – 4

Personal Care Products

Himalaya Drug Company

SUBMITTED BY

ARAVIND.v

NAJI MUSAED ALI


The assignment we are doing is about the Company which is known as Himalaya Drug Company. This is done by us.

Brief Description About Us:

1) Aravind.V

I am Aravind and I am from Bangalore. I am studying in MBA. This assignment gives me a lot of confidence to talk with the concerned persons about their Company and disscuss with them the details about the assignment.

2) Naji Muased Ali

I am Naji and I am from Yemen. I am studying in MBA. This assignment gives me a lot of confidence to talk with the concerned persons about their Company and disscuss with them the details about the assignment.

Actually We Started from Sanjeevini Medicals which is in Kamalanagar and with his help we came to know about distributors, agents and other retailers. We also got the contact number of Prassanna representative of Himalaya Drug Company. Through him we could enter the Manufacturing Unit and meet with The CEO Mr.Shailendra Malhotra.

We thank Our Faculty Mr G.V. Sridhar for his guidance on the subject and assignment and also the NIME for giving the letter through which we were able to go to the Unit.

We specially thank Mr.Jayasimha of Sanjeevini Medicals for the time spent with us in the progress of our assignment.

We also Thank all the Agents, Retailers, Distributors, Stokists for their co-operation with Us.

CONTENTS

1) Popular Profiles And Their Description

2) Our Mission

3) History Of Himalaya

4) The Beginning… The Indian Multinational

5) Products

6) Personal Care Products Descriptions

7) FeedBack From The Customers

8) List Of Agents,Wholesalers,Retailers,Stockists,Distributors

9) Conclusion

Popular Profiles at The Himalaya Drug Company


1) Mr. M. Manal

The Founder of The Himalaya Drug Company in 1930. His vision: Put ayurveda on par with modern medicine.


2) Dr. Roshan M. Captain, Ph.D., joins the company and spearheads research and development.

3) Mr. Meraj Manal, the founder’s son, joins the company.


4) Mr. Karstein, a German pharmaceutical consultant, directs the company’s focus towards allopathic medical practitioners.

5) S.K. Mitra MD
Executive Director
R&D Center, The Himalaya Drug Company

6) Shailendra Malhotra, President & CEO

7) Tapas Kumar Pal - Executive - Packaging Development at The Himalaya Drug CompanyPackaging Technology at Himalaya Drug Company.

8) Vineet Jain, Regional Brand Manager, Asia

9) Abhijit Gone, Brand Manager - Skin Care (consumer products division)

Brief Description about Popular Profiles at The Himalaya Drug Company

Mr. M. Manal

The Founder of The Himalaya Drug Company in 1930. His vision: Put ayurveda on par with modern medicine.

Shailendra Malhotra, President & CEO

Tapas Kumar Pal

· Tapas Kumar Pal , Executive - Packaging Development at The Himalaya Drug Company

· Packaging Technologist at The Himalya Drug Company

Tapas Kumar Pal’s Specialties:

Got flexible & detail oriented attitude with a strong analytical, problem solving & organizational abilities.

Vineet Jain, Regional Brand Manager, Asia

Education

· Indian Institute of Management, Calcutta

· Sainik School, Rewa

Vineet Jain’s Groups:

MENSA International

  • NIT (National Institute of Technology) Alumni
  • Sainik School Rewa
  • ITC Ltd Alumni group

Vineet Jain’s Honors:

Bingo! was awarded the best brand launch of the year by The Economic times, 4Ps magazine & Indira Institute of Management.

President of the students committe in college.

3rd ranker in University in bachelors.

Selected for National Defence Academy.

Ranked 1st in School in Class XII.

Ranked 3rd in state in the Sainik School Entrance examination and received merit scholarship for 7 years.

Abhijit Ghone, Brand Manager - Skin Care (consumer products division)

A total of 3+ years experience with an exposure to brand management, managing an international body care brand portfolio in India and a relevant exposure to the sales function.

Passionate about marketing and strategy.

Abhijit Ghone’s Specialties:

Brand Management, Brand Planning, Communication Development, Media Planning & Market Research.

Project management and driving cross functional teams.

Sales Management / Channel Management

7) Saket Gore, Business Head

Saket Gore’s Education

· Jamnalal Bajaj Institute of Management Studies

M.M.S. , Marketing , 1994 — 1996

· University of Mumbai

B.E. , Production , 1989 — 1993

S.K. Mitra MD
Executive Director
R&D Center, The Himalaya Drug Company


Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives.

Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we inhabit.

Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable.

http://www.himalayahealthcare.com/images/blank.gif Brand Identity . . . the promise of health, well-being and a prescription for good living

The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs that are used in our products, makes our brand name all the more appropriate.

Our Mission

Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives.

Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we inhabit.

Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable.

http://www.himalayahealthcare.com/images/blank.gif http://www.himalayahealthcare.com/images/top_button1.gifBrand Identity . . . the promise of health, well-being and a prescription for good living

The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries, the Himalayas have been an icon of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs that are used in our products, makes our brand name all the more appropriate.


HISTORY OF HIMALAYA

This the complete survey of Himalaya Drug Company has been made by Ara Seventy-nine years ago, on a visit to Burma, Himalaya’s founder, Mr. M. Manal, saw restless elephants being fed with a root to pacify them. The plant from which this was taken is Raulfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina®, the world’s first anti-hypertensive drug, was launched in 1934.

This legacy of researching nature forms the foundation of Himalaya’s operations. Himalaya uses the tools of modern science to create pharmaceutical-grade ayurvedic products. We have pioneered research that has converted Ayurveda’s herbal tradition into a complete range of proprietary formulations dedicated to healthy living and longevity. Today, these products have found acceptance with medical fraternities and serve the health and personal care needs of consumers in over 67 countries.



Mr. M. Manal forms
The Himalaya Drug Company. His vision: Put ayurveda on par with modern medicine.


Launch of Serpina, the world’s first anti- hypertensive drug, derived from Raulfia Serpentina


Dr. Roshan M. Captain, Ph.D., joins the company and spearheads research and development


Liv.52, a hepatoprotective, is launched and goes on to become one of the world’s top-selling drugs.


Mr. Meraj Manal, the founder’s son, joins the company


Mr. Karstein, a German pharmaceutical consultant, directs the company’s focus towards allopathic medical practitioners.


An advanced manufacturing facility is set up in Bangalore. The facility grows to become the corporate headquarters

The company’s R&D center moves to Bangalore. Research and development becomes a very important aspect of the company’s focus.


The company opens its US office at Houston, Texas.


The Animal Health Product range for commercial livestock is launched


Himalaya Herbals launches its personal healthcare products in India.


The company launches a special range for pets called the Companion Care range.


The company adopt a new unified brand identity.


Well-being Division formed.

ISO 9001: 2000 certification awarded for design, manufacture and marketing of herbal health care products.

Himalaya celebrates seventy-five years



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